Why A Logo Is Important For Your Brand

Logos have been in existence for a very long time. This is because they are an indispensable part of any brand. They anchor a company’s brand, and they are also the most visible manifestation of the company to the target market. Unfortunately, a number of people do not understand this, and they do not pay enough attention to their design and implementation. To help such people realize what they are missing on, below are the benefits of a logo when it comes to branding.

Brand Identity

Today, there is fierce competition for different markets from different companies. As a result, you need to ensure that your brand can easily be identified by potential customers and even the loyal ones. Your company logo is the most effective piece of the company that can do this. If used properly on your website, products, business cards and stationery, a logo can actually differentiate the pros and amateurs which helps in building a perfect brand identity for the company.

Consumer Loyalty

Initially, a logo is meant to identify your brand. Once people can use it to associate with your products, its work does not end there. It also goes on to solidify customer loyalty. Most logos are based on repetition and in the business community, this creates familiarity and hence loyalty.

Increased Sales

As customers identify and like a particular brand, they are likely to respond very well when they come across a logo. This response can lead to increased sales and hence high returns for the company. Furthermore, a professionally designed logo creates an impression of professionalism and competence which are key when it comes to attracting new customers.


A business logo or just any other logo is like a signature. It proves ownership of whatever products that it is used on, guarding you against substandard imitations and forgeries which are rapidly flooding the market today. This means that if you get your logo used on products that are not yours, you have all the rights to initiate legal litigation against forgers. Other than just showing that you own the brand, customers also have a great sense of ownership when they are linked with your brand, and your logo is unmatched when it comes to this.

The sales team may be doing their job in creating leads and potential customers, but you can also make this easy for them by creating a logo that stands out from your competitors. This way, you will gain these and many other benefits.

Tips on Using Fiverr For Logos and Web Graphics

The site Fiverr allows freelancers to offer their services to customers for five dollars. Fiverr can be used to have a freelancer design logos and web graphics for a business, fundraiser, or other causes. There are some tips on how to use Fiverr to get the best logos and graphic designed.

When ordering this work be prompt when sending the details of your project. When looking for a freelancer you are allowed to post a general description of what you are looking for. If you need specific details get it to the freelancer as soon as possible. The sooner they are the project requirements the sooner they will be able to complete the project.

Be specific about what you are looking for. If you have ideas for your logo send all the details to the freelancer. This is the same for graphic design. This includes any colors that you have in mind for your logo, any pictures that you want included, and anything else that you feel must be included within you project. The more specific you are the better chances you will be satisfied with the project.

When hiring someone to complete your project it is fine to ask them questions. Read their qualifications first to see if they have the skills needed to complete the job. Ask to see some of their previous works and see how they came out. Read their feedback from other people that have used their services. Information listed on their feedback section will give information about the quality of their work, if they were able to complete it in the given timeframe, and if they were able to follow any directions that were given to them regarding the project. If a person has several negative comments they may not be the best choice of freelancers to work with.

If you like the design be sure to leave feedback for the person who completed it. Many of the freelancers rely on this feedback in order to attract more customers. If the work was not satisfactory give them a chance to rectify the siutaiton.

Fiverr allows a business or a person to get graphics, logos, and web design completed for as little as $5. While this price is cheap a person needs to make sure they still get the quality work they are looking for. Be sure to find out as much information as possible and provide a great deal of information when hiring people on Fiverr.

Top Schools for Graphic Design

Interested in going to school to learn graphic design? Well, if you want a degree in this subject, you will find many schools offer this program. Check out my ranking of the best ones below.

1. Rhode Island School of Design

Location: Providence, Rhode Island

Tuition: $42,932

The Rhode Island School of Design was founded in 1877, and is one of the oldest and best known 4-year art colleges in the United States. They’re a private school and very selective (they admit 27.3% of applicants each year). The RISD graphic design program offers a four-year undergraduate BFA degree, a two year MFA degree, and a three-year MFA degree in graphic design. Students of RISD have access to astounding facilities that revolve around bookbinding, screenprinting, and papermaking. Students have access to any resource involving digital and traditional printing. RISD has programs for undergraduates, graduates, and students who would like to pursue their graphic design degree in the summer.

2. Art Center College of Design

Location: Pasadena, California

Tuition: $35,052

The Art Center College of Design is a private, 4 year college that has created a strong reputation for themselves for 80 years since they were founded in 1930. They train artists and designers to make a large, positive impact in their chosen fields. ACCD accepts more than half of their applicants (63%). The graphic design program and ACCD tends to go over and beyond the typical graphic design degree teachings. They have a philosophy that if they teach non-traditional design courses such as design history, pop culture, the language of moving image, and design research, they can prepare their students to become leaders in the graphic design industry.

3. Parsons The New School for Design

Location: New York City, New York

Tuition: $64,021

Parsons The New School for Design focuses on training students for a rapidly changing world. They help students collaborate with industry leaders and communities around the world in order to jump-start their career. Parsons is a 4-year private school with an acceptance rate of 69.3%, and they were founded in 1896. Their graphic design program focuses on more traditional graphic design teachings. They incorporate logical, real world challenges into the curriculum in order to prepare the student for their future career.

4. Maryland Institute College of Art

Location: Baltimore, Maryland

Tuition: $40,890

Maryland Institute College of Art is a private, 4-year college, and accepts about half of the students who apply (55%). It was founded in 1826. Their philosophy on teaching is that students learn best when they exercise their thinking, doing, and questioning skills simultaneously. MICA influences their graphic design students to view themselves as the visionaries of the future. The graphic design program is all about personal image and growing each graphic design student as an individual.